Blog

My Heart is Heavy with the Loss of Two Dear Friends

January 13th, 2017

My heart is heavy at the loss of two greats in the Staffing and Recruiting Profession. Craig Etter Professional Staffing Attorney with CAE Staffing Consultants & Helene Cavanaugh Partner with Talent Staff in Houston. I had the pleasure of working with Craig when we created the Certification Program for TechServe Alliance. I worked with Helene when she was the Executive Director for Texas Association of Personnel Consultants. Both friends dedicated their lives to our Profession and spent the majority of their lives making a difference. Please keep their families and friends in your prayers   Barbara J. Bruno, CPC, CTS  READ MORE

Choose to be Grateful and Happy Happens!

November 23rd, 2016

Thanksgiving is the obvious time when attention is given to being thankful and grateful.  But if at this particular moment, you don’t feel grateful or happy, should you celebrate Thanksgiving?    The answer is yes because doing the right thing even when you don’t feel like it, works.  Acting grateful can actually help make you feel a sense of gratitude.  When you actively choose to be grateful, happy just happens! It comes down to common sense: choosing to focus on good things makes you feel better than focusing on bad things.   In the Staffing and Recruiting Profession, we change people lives for the better on a daily basis.  We can never arrive at work not grateful for our amazing profession and the opportunity to help both candidates and hiring authorities reach their professional, as well as personal goals.  However, because we have human beings on both sides of our process, who…READ MORE

Interviewing a Job Candidate for Recruiters

November 9th, 2016

Lynda.com has just announced the release of my new training course titled:  Interviewing a Job Candidate for Recruiters Click here to check it out! Interviewing a Job Candidate for Recruiters Few recruiters are trained on how to conduct interviews.  But the better the interview, the better you’ll understand your candidates and the more requisitions you’ll fill.  In this course, expert recruiter Barbara Bruno draws on her 30 years of experience to help you develop a comprehensive interview process. You’ll learn how to identify talent gaps in a team, evaluate the job description, and ask questions to uncover the patterns, habits, and behaviors of the candidate.  Barbara emphasizes the importance of communicating throughout the process in order to retain candidates and make sure offers are accepted. She also conducts role play that ties together all the lessons in the course and provides sample interview questions to help guide you in your…READ MORE

Happy Boss’s Day Superwoman!

October 17th, 2016

Barb, Your HR Search and Good as Gold Training teams want you to know how AMAZING WE THINK YOU ARE!  While others get to see you in action once or twice a year, we work with you every day.  Now some are probably laughing at that statement but you are truly an inspiration to all of us and we have learned so much from you.  We appreciate your knowledge, high energy, positive attitude, sweet disposition, giving nature and ability to make every day fun and exciting! There truly is no one out there like you! You always say that we in the Staffing and Recruiting Profession, “change people’s lives for the better”.  I hope you know that YOU change the lives of all of those lucky enough to work with you (Family, Friends, Employees, Candidates, Clients and those you train in the Staffing and Recruiting Profession)! You are a joy…READ MORE

Exciting News!!!

September 16th, 2016

I have exciting news to announce!!!  I now have Training Courses available at Lynda.com from LinkedIn  1.  Recruiting Fundamentals 2.  Technical Recruiting 3.  Strategies for External Recruiters MORE ABOUT THESE COURSES  RECRUITING FUNDAMENTALS Barbara Bruno, CPC, CTS, is an award-winning recruiter and industry speaker who has placed over 10,000 people in hard-to-fill positions. She understands that one great hire can change the course of an entire company. She explains what it takes to be a successful recruiter in any niche or industry.   Barb outlines recruiting best practices, such as how to embrace attitudes and expectations for success, how to best use your time, and how to overcome common objections from employers and candidates. She also addresses the change in recruiting from a mostly verbal and face-to-face communication into the new era of data-driven social and mobile connections. In addition, she provides guidance on how to establish rapport and trust with…READ MORE

The Importance of Focus

July 6th, 2016

It is a proven fact that you will achieve results in the areas of life that you provide the most attention.   The same holds true in the working environment.  You can’t focus on forty priorities simultaneously and expect to attain success in all of them. The following is a list of distractions that can prevent you from focusing during prime time: •Switching Gears •Co-Workers •Personal Calls •Emails •Conducting research during prime time My definition of FOCUS: Finding Orders Certified to produce Unlimited Success In the recruiting profession, we have people on both sides of our sale.  They talk back, they change their minds, they no-show interviews, their salary demands often escalate faster than the speed of light, they want our undivided attention whenever they call and they disappear after interviews without calling us, just to mention a few of the incidents your employees deal with on a daily basis. There…READ MORE

Master Your Ability to Match

June 10th, 2016

Matching is the most difficult skill to master, no matter how many years of experience you possess.  It is difficult for rookies in our profession because they do not have interview experience. They also don’t possess the firsthand knowledge of clients and the criteria which must be met. Experienced recruiters often feel they know who their clients will hire and as a result pass on many candidates who could get hired.  It’s no coincidence that each time an experienced recruiter left my company, we always increased the volume of business we did with their established clients.  That is why you so often hear me say, “When in Doubt – Send them Out!” Let your clients decide who they will hire. You need to conduct a general vs specific interview. You don’t have one specific job in mind, but you do want to obtain information which will help you package this…READ MORE

Ask Barb – How Can I Hold My Team Accountable?

May 3rd, 2016

Dear Barb:  How can I hold my team accountable to hit their goals?  We set goals, but no one in my office takes them seriously.  I would think that their commissions would be motivation enough because I don’t pay a substantial base salary.   If I fired everyone who isn’t hitting their numbers, I’d end up firing all but two employees.   I know you believe in holding people accountable, but I don’t know if that is realistic.  Any advice would be appreciated. Debby L. Dear Debby: If you don’t hold your sales team accountable you are jeopardizing your business.  You are not in business to provide jobs for the people who work for you.  You are in business to generate profits.  It would be interesting to talk to the two people who are producing for you.  They are probably wondering why they are “carrying” your business and why you are not…READ MORE

Earn a Discount to CSP Conference!

April 26th, 2016

 Why Conference is VITAL To Your Success – with Michelle Tassanari  Guest Speakers:  Barb Bruno and Scott Love Date:  Monday, May 2 Time:  12:00 pm PST   Complimentary for all! BONUS:  $89.00 OFF the current full conference pricing for all registrants of the webinar.  Get your discount coupon code in your webinar confirmation email.   Register Now Why are you better off AFTER attending Conference: * Success Stories * Deals | Bargains * Venue | Location | Logistics * Workshops * Speakers * Break-outs   Who Should Register for this Webinar? * Current Conference Registered Attendees * Those who are going to register but want the discount code first * Those who are unsure if they want to attend * CSP Members * Non-members and future members * Industry Professionals who want to know more * You Register Now  READ MORE

Which Areas Should I Focus On?

April 15th, 2016

Dear Barb, I have been researching IT jobs to determine which areas I should focus on.  Is it as simple as choosing ten titles and going for it?  Is there a specific place I should be looking for candidates to call?  I envisioned using the internet and searching for people with current titles I will be looking to place.  Would that work or do you have a specific technique you suggest? Jerry S., New York, NY   Dear Jerry, You only want to select five titles to start.   Research not only best paying but fastest growing!  Once you determine the titles you want to place, identify companies who would employ those positions.  Then call in making a recruiting or networking call.  That is the way you will surface your best candidates.  If you search the name of a company and the title, the name should appear. It is simple…READ MORE

Your Team Can Produce More

February 4th, 2016

Join me for a free webinar!   I will open the lines for your questions after the training.  In addition, I will explain how you can still hear from me up to 6 times each month through training webinars and coaching calls. During this webinar we will discuss the following:  Create a motivating environment Help your sales team excel How to get a past top producer out of a slump What are the quickest ways to increase sales   Webinar Title: Your Team Can Produce More Date:  Tuesday, February 9th Time:  2:00 pm EST (11:00 am PST, 12:00 pm MST, 1:00 pm CST) Registration Link:  https://attendee.gotowebinar.com/register/2875370613571479809   Hope you join me!   Barbara J. Bruno, CPC, CTS      READ MORE

Thank You Fordyce Letter

January 29th, 2016

Early in my career, the Fordyce Letter was my lifeline to learn the Staffing and Recruiting Business.  I read each publication and implemented many ideas and strategies that  improved my business. Years later it was a distinct honor to be asked to write my “Ask Barb” column and to chair the Fordyce Forum.  It was an opportunity to give back to an organization that had truly enhanced my career.   I want to thank Ron Mester and John Zappe for their leadership and contributions to the Staffing and Recruiting Profession. Lastly, I want to thank the readers of the Fordyce Letter for the questions you submitted each month and for your amazing feedback.  I must admit it’s going to be strange not writing the “Ask Barb” column next month. MY GIFT TO YOU… I write a training article every two weeks called the No BS Newsletter.  The format is not the…READ MORE

Very Grateful

November 25th, 2015

Feeling gratitude and not expressing it is like wrapping a present and never giving it to anyone!  Today I want to thank you for: Reading my No BS Newsletter Attending my sessions at conferences Completing my Top Producer Training Program Participating in my Premiere Coaching Club Offering Job Seekers our Happy Candidates Career Portal Using my new Metrics Product the Sales Performance Indicator So often your suggestions and input lit a flame within me that resulted in many of the innovative products and services we’ve created. We are grateful for your input and feedback and hope it continues in the future. What you do for a living is change peoples’ lives for the better. You not only impact your candidates, but their entire family.  You also impact Hiring Authorities by providing talent who will help them achieve their goals.  Staffing and Recruiting is an extremely rewarding and incredible profession. We…READ MORE

Great Lakes Chapter of TechServe Alliance – Troy Michigan

November 12th, 2015

Recruiting Best Practices Come join TechServe Alliance that examines the market forces and performance benchmarks driving today’s IT & Engineering Staffing and Solutions industry. Hosted by: Great Lakes Chapter of TechServe Alliance Date/Time: Wednesday, November 18thth, 2015 from 4 – 7pm Location: Somerset Inn 2601 West Big Beaver Road, Troy, MI 48084 Tel: (248) 643-7800 RSVP: Mary Engelman – Mengelmen@optechus.com or Tel: 313-962-9000 Event: Appetizers and Refreshments will be served. Cost: $20.00 per person. To find out more about these critical business drivers and how they impact your business, please join us for an evening of insight, knowledge, and networking with industry peers.    READ MORE

We are grieving

October 15th, 2015

It is with a heavy heart and much sadness that I tell you the Staffing and Recruiting Industry is grieving for the loss of one of its own… Elaine Carol (Kunde) Romberg   December 3, 1937 – October 11, 2015 Elaine Carol (Kunde) Romberg was born on December 3, 1937, in the Town of Vinland. She was the daughter of the late Earl and Gladys Kunde. God saw to it that Elaine became a child of God through holy baptism as she was baptized at her home in 1937. She was later confirmed in the faith on March 18, 1951, at St. Paul’s Lutheran Church in Winneconne by Pastor Grunewald. She married Leslie William Romberg on June 25, 1955, at St. Paul Evangelical Lutheran Church, Winneconne. Elaine was a faithful Christian wife to her husband and a loving devoted sister to her friends and family. They recently celebrated their 60th wedding…READ MORE

Identify The Gaps You Need To Fill In Your Business

August 4th, 2015

It’s not enough to want a record year; you need to make it happen. Stepping back for a moment and conducting a GAP Analysis will give you a clear picture of where you are, where you want your business to be and exactly what you need to do to have that great year. A GAP Analysis will also help you more effectively make decisions while you lead your team.   GAP ANALYSIS A GAP Analysis is a strategic planning tool. There is a simple five step process you can follow when conducting your GAP Analysis. Decide on the topic for your GAP Analysis. This is the challenge you are trying to tackle. List in detail where you are now, this represents your current reality. List exactly where you would like to be or a specific goal. Identify the gap, being as specific as possible. List how you will fill the gap identified. This should…READ MORE

What You Can Learn From The Chicago BlackHawks

June 16th, 2015

Chicago Blackhawks win their third Stanley Cup in six years! So grateful I have no webinars today – not much of a voice left! As a Blackhawks fan, I ride the roller coaster of the “thrill of victory” and “agony of defeat” throughout the season and during the playoffs.   The grit and tenacity of Hockey Players is off the charts and it’s nothing short of “unbelievable” that Tampa Bay Goalie Ben Bishop continued competing with a tear in his right groin. You may not be a Chicago Blackhawks fan, but their quest to the Championship can teach all of us great lessons on how to be champions in our Profession. LESSON ONE – SET A GOAL TO BECOME A CHAMPION AND STAY THERE! There simply is not a better organization in the NHL right now than the Chicago Blackhawks.  Their third win in six years has set a gold standard…READ MORE

Express Your Gratitude on Memorial Day

May 22nd, 2015

Memorial Day is so much more than the Holiday signaling the start of summer.  It is a time when our nation reflects with gratitude on the sacrifice, so many in uniform have made to protect the freedom we too often take for granted. Many businesses, schools and government offices will be closed on Memorial Day, but it’s important to view this as so much more than a three-day weekend.  It is important to keep the true meaning and spirit of Memorial Day at the forefront of this Holiday. As a child I remember going to the cemetery with my Grandmother to put flags on the graves of the Veterans in our family.  It was especially difficult for my Grandmother to place the flag on her only son who made the ultimate sacrifice at age 18.  She often explained that her tears were not only tears of sadness, but of great…READ MORE

Will You Be Joining Me?

April 10th, 2015

  I wanted to let you know where I will be during the next several weeks.  I hope you plan on joining me! Barbara J. Bruno, CPC, CTS   ILLINOIS SEARCH AND STAFFING ASSOCIATION MIDWEST CONFERENCE April 16, 2015 – http://issaworks.com/midwest-staffing-conference/   ALABAMA STAFFING ASSOCIATION ANNUAL MEETING & CASINO NIGHT April 16 – 17, 2015 Bob Mosca – myalstaffing@gmail.com   OHIO RECRUITERS ASSOCIATION 2015 SPRING WORKSHOP April 26 – 27, 2015 – http://www.ohiorecruiters.org/event-1848199   CALIFORNIA STAFFING PROFESSIONALS CONFERENCE 2015 April 29 – May 2, 2015 – https://netforum.avectra.com/eweb/DynamicPage.aspx?Site=CSP&WebCode=EventDetail&evt_key=55d4373b-4a94-4722-9a56-bcabce67d51d   ACSESS NATIONAL CONFERENCE 2015 May 13 – 15, 2015 – http://conference2015.acsess.org/            READ MORE

HAPPY NEW YEAR!!!

December 31st, 2014

The Staffing and Recruiting Profession has enjoyed an outstanding year as the New Year filled with opportunities and challenges, draws near. 2014 saw fees and margins increase as top talent proved difficult to find. Long hiring processes, however almost drove us all out of our minds. Candidates knew they were in demand and found interviews on their own. You had to work quickly, stay focused and tenaciously stay in your zone. Technology has changed everything; we almost sleep with our mobile device. We’ve become trusted advisors and provided our clients with great advice. Baby Boomers continue to retire and job satisfaction is at historic lows. The global competition for talent is tough and will continue to grow. The need for our services is greater than ever and the future really looks bright. You can change people’s lives for the better and daily must do what is right. You hold your…READ MORE